The rental location is near the airport, with a dedicated reception desk at the airport exit directing you to a shuttle bus for car pickup. The pickup location is spacious with many service staff who are very friendly. The paperwork is correct, and someone accompanies you to pick up the car and explains the usage precautions. The process is smooth and fast.

Counter staff was aggressive about offering upgrades to many customers.

Wonderfully easy

Terrible experience with Europcar. Bad communication on return location and issue with faulty car which has still not been resolved. After returingn the car to the correct location I was sent threatening letters over a 48hr period because they had not checked the location and were accusing me of not returning the car.

I was given the option for an upgrade with my Europcar Privilege card. Pick-up location at London Heathrow is via free shuttle service.

Easy booking process and simple to compare offers across rental companies.

The counter staff member was very efficient and well trained but the offer of an insurance at "only" twenty pounds per day was frankly astonishing and insulting. This is a very unpleasant "rip-off" practice at car rental offices always but this price was exceptionally brazen.